Road Bike


The World Tour is worth 88 Billion dollars in media exposure per annum?

The response from our annual Tour de France Guide readers as well as road riding fans from the African continent thirsting for insight on the pro tour and inspiration to ride has led us to publishing a road cycling specific mag in Africa.

Combining content from international road cycling authority Procycling magazine with unique local insights from our experienced editorial team, we have a winner in store for worshipers of the pavê. A fearless, sleek and aero bunch, inspired by losing themselves on the switchbacks of mountain passes, kitted in lightweight bling, find their spot in the pro peloton with Road Bike.

Electric Ink Media, renowned for its captivating, high end publications and high profile partnership events have responded to their road fan’s call by delivering an edgy, yet classic dual platform Road Bike magazine. Roadies can indulge quarterly with insights from the pro peloton, launching both digitally and in print in February 2017.

Why a road cycling magazine?

Packed with powerful imagery, compelling content and deep interviews with like-minded riders, Road Bike is the only road cycling specific magazine in Africa. Our niche of affluent road racers, inspired by the heroics and personal insights of pro’s on their ceramic spun machines are always looking for the next escape.

The digital version allows advertisers to direct readers to their websites, social media pages, videos and blogs to provide an interactive brand experience with Road Bike. This magazine will inform and inspire road riders. Their deeply engaged attention should result in greater connection to advertisers brand values and sales messaging.

Marketing and distribution

Africa’s only pure road cycling magazine will be promoted throughout the continent by Supersport, Road Bike magazine’s media partners. Printed editions of the publication will be available quarterly at selected retailers & bike shops nationwide. Free digital copies will be promoted online from February 2017.

Sign up for your 4 quarterly issues at www.electricink.co.za or find it on the social media pages of the fastest, most stylish roadies around.

Fast Facts

Distribution: Digital & print (3000)
Rates: R17 500 excl. VAT
2017 on street dates:
Launch issue – 22 February 2017
7 June 2017
14 August 2017
7 November 2017

Advertising Contacts

Abre Roux: 078 099 5473 / 021 438 5972

Publisher: Paul Ingpen
082 990 8408

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